Starting in July 2020, I served as Creative and Video Director for the historic Warnock Campaign, helping secure Reverend Raphael Warnock’s victory as Georgia’s first African-American U.S. Senator. When I joined, Senator Warnock was trailing in a 21-candidate special election primary, but through strategic storytelling, creative direction, and focused video content, we exceeded expectations and played a key role in flipping the race in his favor.
The Art of Hype
On the road during the pandemic, we captured Warnock in action—and turned those moments into cinematic clips that ignite hope and inspire action.
Talks with the Reverend
When I joined the Warnock Campaign, Reverend Warnock was largely unknown, even as Senior Pastor of the historic Ebenezer Baptist Church.
We had an extraordinary candidate: the son of a junkman, first in his family to graduate college, a civil rights activist, and a man who helped Katrina refugees return to vote. A true man of the people.
The challenge: how do you introduce him to millions during a global pandemic?
The solution was simple, creative, and effective.
Explaining the Election
With 21 candidates in a confusing special election, most explanations fall flat. I created a colorful, animated video that made the process quick, clear, and actually fun to watch.
Quote Graphics
Not everyone will watch a three-minute video, so sometimes brevity wins. I used text-driven graphics and striking visuals to quickly introduce even the most distracted viewers to the Reverend.
Georgia Voices
From the start, this campaign was about the people, not just the candidate. Our challenge: how do you connect with every Georgian? The answer: by telling their stories—and that’s exactly what we did.